The ND&CO company underwent a complete rebranding and marketing strategy development from scratch. It was carefully examined what the company represented - ‘Sensible, smart and fitting’ - as well as how it functioned and appeared visually across all platforms. This included the comprehensive development of the brand logo, web design, print material, signage, and display material used in industry trade shows.
While aiming to project a strong multinational organisation, It was also sought to convey a very ‘human perspective,’ which became a consistent theme throughout the entire brand development process.
The overall tone and well-executed brand aesthetics were shaped to align perfectly with the company’s vision of ‘Keeping it simple and providing the right road map.’
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