A unique offering within Sydney’s popular Inner West, The Henderson required a brand as modern and authentic as its trendy target demographic.
Clear. Confident. Clean cut. The Henderson marketing collateral conveyed an authentic sensibility for the style and sound of Alexandria. No fluff, just honest ‘here’s what you can have’ marketing.
With conducted interviews with local residents to capture true, real-time emotions around what the Inner West means to residents, and where they see the area heading. These quotes were integrated across collateral to reinforce the genuine and relatable ‘why’ of the brand.
The comprehensive campaign encompassed premium print sales materials and meticulously crafted responsive digital platforms, including the website, email campaigns, and related social media, effectively representing The Henderson in the best light.
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