With two decades of experience in the industry, I have managed creative teams both nationally and in Europe. In the early stages of my career, I held the position of Senior Designer at Sony Music Australia, Becker Films and Entertainment, and Integrated Options Advertising. Subsequently, I established and served as the Creative Director for fifteen years at edwardjames, a specialised agency dedicated to property branding and marketing.

As the Co-Founder and Creative Director of my former long-established company, I collaborated with a diverse range of clients in the property sector. My responsibilities included brand development, space design, both in print and digital formats, comprehensive design and installation of display suites, animation, CGI direction, as well as overseeing video and photography direction. This work resulted in impactful and effective marketing for notable clients such as Stockland, McGrath, AMP, Knight Frank, Sotheby’s International, LJ Hooker, Colliers, and JLL Australia, to name just a few.

Since leaving the agency environment, I am now offering tailored creative services as a Freelance Creative Director and Designer. I collaborate with a diverse array of professional talents, developing carefully crafted campaigns, generating significant ideas, and managing projects from inception to completion. My goal is to convey the right narrative to communicate authentically, thereby inspiring positive results or genuine transformation.